Challenge: Generate awareness for Capitol Records bands targeting brand interactions with the hard to reach teen demographic.

Solution: Augment traditional interactive campaigns with new viral, interactive ad units.

Capitol’s target audience lives and breathes instant messaging. There is currently no effective way to deliver advertising through this medium. Foundry9 developed an interactive application to create a customizable buddy icon using materials previously unavailble to the fans. The application creates user engagement and brand interaction. The newly personalized vanity icon is displayed to other users during chat sessions.

• Users are able to customize and install a branded AIM icon into their messaging software
• Customizations include images, text and colors
• Data about customizations is available to inform future marketing campaigns
• Hundreds of thousands of impressions are delivered via a trusted source at no cost to Capitol

The Foundry9 creative team has produced marketing collateral to support campaigns for some of the best known brands in the music industry. We specialize in rapid delivery with high quality, low cost production.

What can we build for you?